2026 Broadway Dallas Gala
celebrating 100 Years of the Music Hall at Fair Park
Event branding and design for the Broadway Dallas annual fundraising gala at the historic Music Hall at Fair Park
Time to Party Like It's 1925!
Each year, Broadway Dallas hosts its annual Gala at the historic Music Hall at Fair Park, bringing together Dallas civic leaders, philanthropists, and theatre lovers for an evening celebrating Broadway while raising critical funds for arts education and community programs.
The 2026 Gala marked a special milestone: the 100th anniversary of the Music Hall at Fair Park, paired with a full Broadway performance of The Great Gatsby. Guests were transported into the glamour and spectacle of the Roaring Twenties through an evening of cocktails, dining, and world-class live theatre.
Reed Creative Group developed the visual identity and design system for the event, creating a cohesive experience across invitations, promotional materials, and on-site event pieces. The design balanced Broadway elegance with the celebratory spirit of the centennial milestone, ensuring the evening felt both theatrical and sophisticated.
From the first invitation to the printed program and event materials, every touchpoint reinforced the excitement of the evening while supporting Broadway Dallas’s mission to expand access to live theatre and arts education throughout North Texas.
CATEGORY: Event Branding + Print Design
CLIENT: Broadway Dallas | Dallas, Texas
PROJECT SCOPE: Event branding and visual identity, Invitation suite design, Donor communications, Program book design, Environmental graphics and event signage
