Hey! I’m Holly. So glad you stopped by.

I’m the owner and CEO of Reed Creative Group.

Our team specializes in developing the visual campaigns and environments for major fundraising events, cultural institutions, live entertainment, and organizations that bring people together. From galas, events, and experiential design to printed materials, digital campaigns, and creative direction over all aspects of branding and advertising, I work closely with clients to create cohesive visual experiences that elevate both the event and the mission behind it.

I’ve been working in the design industry for more than 20 years. My work has evolved into something I especially love: helping organizations, institutions, and individuals shape the look and feel of their most important moments — the events where people gather, stories are shared, and generosity takes center stage.

On any given day you’ll find me developing creative campaigns, overseeing print and production, and collaborating with clients, event planners, and production teams to bring ideas to life. I guide projects from the earliest concept through final execution, making sure every piece — from invitations to stage visuals — works together seamlessly.

When I’m not at my desk, you’ll often find me in New York City as we move my holiday musical True North forward. Or outside enjoying the country air at our home in Texas. Outside of work, it’s faith, family, and fitness for me. If you’d like a peek into my personal life and interests, visit WhimseyJane.com.

My goal in both life and work is to create things that move people forward. I firmly believe that meaningful work always requires a little courage. As Simon Sinek says, “If you’re not scared, your dream isn’t big enough.”

Need creative direction for a great project coming up? Contact me here.