Hi! I’m Holly, owner and Creative Director of Reed Creative Group.

Our team specializes in developing the visual campaigns and environments for major fundraising events, cultural institutions, and organizations that bring people together around meaningful causes. From gala campaigns and donor communications to large-scale event graphics and stage visuals, I work closely with clients to create cohesive visual experiences that elevate both the event and the mission behind it.

I’ve been working in the design industry for more than 20 years, with experience spanning brand development, advertising, print and digital campaigns, environmental graphics, and creative strategy. Over the years, my work has evolved into something I especially love: helping organizations, institutions, and individuals shape the look and feel of their most important moments — the events where people gather, stories are shared, and generosity takes center stage.

On any given day you’ll find me developing creative concepts, designing large-scale event graphics, overseeing print and production, and collaborating with clients, event planners, and production teams to bring an entire visual campaign to life. I guide projects from the earliest idea through final execution, making sure every piece — from invitations to stage visuals — works together seamlessly.

When I’m not at my desk, you’ll often find me embracing the energy of New York City as we move my holiday musical True North forward. Or outside enjoying the country air at our home in East Texas alongside my adventurous and beautiful family. Outside of work, it’s faith, family, and fitness for me. If you’d like a peek into my personal life and interests, you can visit WhimseyJane.com.

My goal in both life and work is to create things that move people forward. I firmly believe that meaningful work always requires a little courage. As Simon Sinek says, “If you’re not scared, your dream isn’t big enough.”